Why is Prime Capital Ma falling/rising?

As of 25-Jul, Prime Capital Market Ltd is experiencing a price increase, currently at Rs 5.94, reflecting a change of 0.28 or 4.95% upward. Despite this recent uptick, the stock has shown a significant decline over the past year, with a return of -49.79%. Today's performance indicates that the stock has outperformed its sector by 7.07%, although it remains lower than all key moving averages. Additionally, while the stock is close to its 52-week low, it has seen a notable increase in delivery volume, suggesting rising investor participation. However, the company's fundamentals are concerning, with a weak long-term growth outlook and a decrease in promoter confidence, as they have reduced their stake by 4.9%.
In the broader market context, Prime Capital Market Ltd's short-term performance contrasts with the benchmark, as it has a marginal decline of -0.17% over the past week compared to the Sensex's -0.36%. This indicates that while the stock is currently rising, it has underperformed significantly over longer periods, including a -34.00% return year-to-date against the Sensex's +4.25%. The finance/NBFC sector has also seen a decline of -2.11%, which may contribute to the overall market sentiment affecting the stock. Despite the recent price increase, the long-term outlook remains bleak, with poor growth and reduced promoter confidence potentially weighing on future performance.