Why is Prime Focus falling/rising?

As of 24-Jun, Prime Focus Ltd's stock is currently priced at Rs 113.00, reflecting a decrease of Rs 1.05, or 0.92%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 11.02% during this period. Additionally, the stock's performance over the past week shows a significant drop of 5.48%, contrasting with a modest gain of 0.58% in the Sensex. Despite some positive indicators, such as the company achieving its highest net sales and profit after tax in the recent quarter, the high debt levels and weak long-term growth prospects have raised concerns among investors. The company's debt-equity ratio is notably high, which may deter potential buyers, contributing to the stock's downward trend.
In the broader market context, while the Sensex has shown a slight increase of 0.58% over the past week, Prime Focus Ltd's performance has lagged significantly. The stock's recent struggles are compounded by a lack of domestic mutual fund investment, which may indicate a lack of confidence in its valuation or business model. Although the company has demonstrated impressive growth in sales and profits over the past year, the high debt levels and low return on equity suggest underlying weaknesses that could be influencing investor sentiment negatively. Overall, the combination of these stock-specific factors and the broader market dynamics has led to the recent decline in Prime Focus Ltd's stock price.