Why is Prime Focus falling/rising?

As of 27-Jun, Prime Focus Ltd's stock price is rising, currently at Rs 137.15, reflecting a significant increase of Rs 22.85 or 19.99%. The stock has shown strong performance today, outperforming its sector by 9.39% and has been on a consecutive gain streak for the last three days, accumulating a total return of 21.37% during this period. The stock opened with a gain of 6.74% and reached an intraday high of Rs 137.15. Additionally, Prime Focus has demonstrated impressive returns over various periods, including a 26.99% increase over the past month and a remarkable 123.01% rise over the last three years. Positive financial results, such as the lowest debt-equity ratio at 6.43 times and record net sales and profits, further bolster investor confidence, contributing to the stock's upward movement.
In the broader market context, Prime Focus's short-term performance has significantly outpaced the benchmark Sensex, which only increased by 2.00% over the past week. The film production, distribution, and entertainment sector has also seen a gain of 10.77%, indicating a favorable environment for the company. With a market capitalization of Rs 3,543 crore, Prime Focus is the second largest in its sector, holding a substantial market share. Its ability to trade at a discount compared to peers and the strong increase in investor participation, as evidenced by a 152.73% rise in delivery volume, suggests a robust demand for the stock, reinforcing its rising price trend.