Why is Prime Focus falling/rising?

As of 01-Jul, Prime Focus Ltd's stock price is rising, currently at Rs 149.15, reflecting an increase of Rs 10.3 or 7.42%. The stock has shown strong performance today, outperforming its sector by 3.08% and has been on a consecutive gain streak for the last five days, resulting in a remarkable 31.99% return over that period. It opened with a gain of 2.05% and reached an intraday high of Rs 160, indicating significant investor interest. Additionally, the company has reported positive financial results, with the lowest debt-equity ratio at 6.43 times and the highest net sales of Rs 978.95 crore, contributing to an attractive valuation compared to its peers. The stock's performance over various time frames has also been impressive, with a 135.62% return over three years and a 484.90% return over five years.
In the broader market context, Prime Focus Ltd has significantly outperformed the benchmark Sensex, which only gained 2.00% over the past week and 2.76% over the past month, while Prime Focus achieved returns of 31.99% and 35.04% respectively in the same periods. The film production, distribution, and entertainment sector has also seen a gain of 4.13%, supporting the stock's upward movement. However, it is worth noting that there has been a decline in investor participation, with delivery volume falling by 35.32% against the five-day average, which could indicate a potential concern for future trading activity. Despite this, the stock remains liquid enough for trading, suggesting continued interest from investors.