Why is Prime Focus falling/rising?

As of 02-Jul, Prime Focus Ltd's stock price is rising, currently at Rs 163.50, reflecting an increase of Rs 14.35 or 9.62%. The stock has recently hit a new 52-week high of Rs 167.55 and has been on a consecutive gain streak for the last six days, accumulating a remarkable 44.69% return during this period. In terms of performance, the stock has outperformed its sector by 4.27% today and has shown significant gains over various time frames, including a 49.18% increase over the past month and a 158.29% rise over the last three years. Positive financial results, including the lowest debt-equity ratio at 6.43 times and record net sales and profit after tax, have contributed to the stock's upward momentum. However, concerns about high debt levels and low profitability per unit of shareholders' funds remain.
In the broader market context, Prime Focus Ltd's recent performance stands in stark contrast to the benchmark Sensex, which has only increased by 0.79% over the past week and 2.50% over the past month. This significant outperformance indicates strong investor confidence in Prime Focus, particularly given its market-beating performance in both the short and long term. The company's substantial market capitalization and its position as the second-largest player in its sector further bolster its appeal, despite the low domestic mutual fund ownership suggesting some caution among institutional investors. Overall, the combination of strong recent performance, positive financial indicators, and sector growth has driven the stock's price rise.