Why is Prime Focus falling/rising?

As of 07-Jul, Prime Focus Ltd's stock price is currently at Rs 161.60, reflecting a decrease of Rs 4.25, or 2.56%. Today's price summary indicates that the stock has underperformed its sector by 0.75%, with an intraday low of Rs 160.7, marking a decline of 3.11%. Despite this recent drop, the stock has shown strong performance over various periods, with a 1-week return of 16.38% and a 1-month return of 37.59%. Positive factors contributing to its previous rise include significant growth in profit after tax, a low debt-equity ratio, and high net sales, while negative factors such as high debt levels and poor long-term growth prospects may be weighing on investor sentiment.
In the broader market context, Prime Focus has outperformed the Sensex over the past year, generating a return of 10.27% compared to the benchmark's 4.31%. However, the stock's recent decline may be influenced by falling investor participation, as evidenced by a 31.28% drop in delivery volume against the 5-day average. Additionally, the lack of domestic mutual fund investment could signal caution among institutional investors regarding the company's valuation and business fundamentals. Overall, while Prime Focus has demonstrated strong historical performance, current market dynamics and investor behavior suggest a more cautious outlook.