Why is Prime Focus falling/rising?

As of 11-Jul, Prime Focus Ltd's stock price is currently at Rs 157.50, reflecting a decrease of Rs 1.85 or 1.16%. Today's price summary indicates that the stock has underperformed its sector by 0.95%, with an intraday high of Rs 164.3, which represents a 3.11% increase at that peak. Despite this, the stock has seen a significant drop in delivery volume, down 77.4% compared to the 5-day average, suggesting a decline in investor participation. Over the past week, the stock has decreased by 5.03%, while it has shown a strong performance over the longer term, with a 22.19% increase over the past month and a 10.95% increase over the past year, alongside a notable growth in profits and a low debt-equity ratio.
In the broader market context, Prime Focus Ltd's recent performance contrasts with the Sensex, which has only declined by 1.12% over the past week. This indicates that while the stock has faced short-term challenges, it has outperformed the benchmark over longer periods, including a 14.88% year-to-date return compared to the Sensex's 5.58%. The company's strong fundamentals, such as a significant increase in net sales and a favorable debt-equity ratio, suggest that it remains a solid investment despite the recent price decline. However, the current underperformance in the short term may be attributed to decreased investor engagement and market volatility.