Why is Prime Focus falling/rising?

As of 15-Jul, Prime Focus Ltd's stock price is currently at Rs 172.05, reflecting a decrease of Rs 2.05 or 1.18%. Despite this decline, the stock has shown strong performance over the past week, with a return of 4.91%, and an impressive 39.76% increase over the past month. The stock reached a new 52-week high of Rs 180.7 today, indicating significant intraday volatility, as it opened with a gain of 3.7% and touched an intraday high of Rs 180.7. However, it underperformed its sector by 1.39%. The company has also seen a substantial increase in investor participation, with delivery volume rising by 617.08% against the 5-day average. Positive financial metrics, including the lowest debt-equity ratio at 6.43 times and record net sales and profit after tax, contribute to a favorable outlook, although the stock is currently trading at a discount compared to its peers.
In the broader market context, Prime Focus has outperformed the benchmark Sensex in both the short and long term, with a year-to-date return of 25.49% compared to the Sensex's 5.67%. This strong performance highlights the stock's resilience despite the recent price drop. The company has consistently generated returns that exceed those of the BSE500 over various time frames, reinforcing its position as a significant player in the sector. However, the recent price decline may reflect market corrections following its rapid ascent to new highs, as well as a temporary pullback after a period of strong gains.