Why is Prime Focus falling/rising?

As of 16-Jul, Prime Focus Ltd's stock price is currently at Rs 174.50, reflecting an increase of Rs 2.45 or 1.42%. The stock has shown strong performance recently, with a 9.89% increase over the past week and a remarkable 42.39% rise over the last month. Today's trading saw the stock reach an intraday high of Rs 177.65, although it also dipped to a low of Rs 163. The stock is currently trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend. Additionally, the company has reported its highest net sales and profit after tax in the latest quarter, alongside a low debt-equity ratio, which contributes to a favorable outlook for investors.
In the broader market context, while Prime Focus has outperformed the Sensex, which has declined by 1.08% over the past week, the stock's performance today underperformed its sector by 0.64%. Despite this, the film production and entertainment sector has gained by 2.03%, suggesting a mixed sentiment in the market. The stock's long-term performance remains strong, with a 31.01% return over the past year and a significant market cap that positions it as a leading player in its sector. Overall, the combination of strong financial results, positive investor sentiment, and a favorable market position supports the stock's upward movement.