Why is Prime Focus falling/rising?

As of 17-Jul, Prime Focus Ltd is currently priced at Rs 169.55, reflecting a decrease of Rs 4.95 or 2.84%. Today's performance indicates that the stock has underperformed its sector by 0.63%, having touched an intraday low of Rs 169.5. Despite this decline, the stock has shown strong performance over the past week, rising by 6.40%, and has significantly outperformed the benchmark Sensex over various periods, including a 41.82% increase over the past month. Positive factors contributing to the stock's resilience include a low debt-equity ratio of 6.43 times, record net sales of Rs 978.95 crore, and a substantial profit after tax of Rs 149.21 crore. The stock is also trading at a discount compared to its peers, which may support its valuation despite the current price drop.
In the broader market context, the film production, distribution, and entertainment sector has seen a decline of 2.61%, which may be influencing Prime Focus's current price movement. While the stock has shown strong long-term performance, including a 27.29% return over the past year, the recent underperformance today suggests a temporary setback amid sector-wide challenges. The stock's liquidity remains robust, with a delivery volume increase of 50.59% against the 5-day average, indicating continued investor interest despite the current decline. Overall, while Prime Focus has demonstrated strong fundamentals and long-term growth, the immediate market conditions and sector performance appear to be weighing on its stock price.