Why is Prime Focus falling/rising?

As of 18-Jul, Prime Focus Ltd's stock price is currently at 168.05, reflecting a decrease of 1.5, or 0.88%. The stock has been experiencing a downward trend, having fallen for the last two days with a total decline of 3.7%. Despite this recent drop, the stock has shown strong performance over the past week, gaining 6.70%, and has significantly outperformed the benchmark Sensex, which declined by 0.90%. The stock is trading above its moving averages, indicating a generally positive trend, but today's trading volume has decreased sharply, suggesting falling investor participation. Positive factors contributing to the stock's overall performance include a low debt-equity ratio, record net sales, and substantial profit growth over the past year, which may support its valuation despite the recent price decline.
Broader Market Context: In the context of the broader market, Prime Focus has outperformed the Sensex in both the short and long term, with a year-to-date return of 22.57% compared to the Sensex's 4.63%. However, the film production, distribution, and entertainment sector has seen a decline of 2.41%, which may be impacting investor sentiment towards Prime Focus. The stock's recent performance, while still strong over longer periods, is being affected by short-term volatility and reduced trading activity, which could indicate caution among investors in the current market environment.