Why is Prime Focus falling/rising?

As of 21-Jul, Prime Focus Ltd's stock price is currently at Rs 170.00, reflecting an increase of Rs 1.95 or 1.16%. The stock has shown a trend reversal, gaining after two consecutive days of decline, and reached an intraday high of Rs 174.8, which is a 4.02% increase. Despite a recent drop in delivery volume by 52.32% against the 5-day average, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past year, Prime Focus has generated a return of 34.92%, significantly outperforming the benchmark Sensex, which only increased by 1.98%. The company has also reported positive financial results, including the lowest debt-equity ratio at 6.43 times and the highest net sales and profit after tax for the quarter.
In the broader market context, Prime Focus has outperformed the Sensex in both the short-term and long-term, with a 1-month return of 46.55% compared to the benchmark's -0.25%. This strong performance is supported by the company's substantial market capitalization of Rs 5,208 crore, making it the second-largest in its sector, and its significant contribution of 30.15% to the industry's annual sales. The stock's fair valuation, trading at a discount compared to peers, and a robust return on capital employed further bolster investor confidence. Overall, the combination of positive financial indicators and a strong market position contributes to the stock's rising price.