Why is Prime Focus falling/rising?

As of 22-Jul, Prime Focus Ltd is experiencing a decline in its stock price, currently at Rs 161.00, which reflects a decrease of Rs 9.0 or 5.29%. Today's price summary indicates that the stock has underperformed its sector by 2.66%, with an intraday low of Rs 160.1, marking a drop of 5.82%. Despite a strong performance over the past month with a return of 38.79%, the stock has faced a short-term setback, as evidenced by a decrease in delivery volume by 3.5% against the 5-day average. The company has shown impressive long-term growth, with a 566.67% increase over the past five years, but the recent price movement suggests a temporary dip in investor confidence.
In the broader market context, the stock's short-term performance contrasts sharply with the benchmark, as it has declined by 6.42% over the past week while the Sensex has only decreased by 0.47%. This underperformance may be influenced by the overall sector decline of 2.8% in Film Production, Distribution & Entertainment. Although Prime Focus has demonstrated strong fundamentals, such as a low debt-equity ratio and significant profit growth, the current market conditions and falling investor participation may be contributing to the stock's recent downward trend.