Why is Prime Focus falling/rising?

As of 24-Jul, Prime Focus Ltd's stock price is currently at Rs 152.80, reflecting a decline of Rs 8.45 or 5.24%. Today's performance indicates that the stock has underperformed its sector by 1.18%, with an intraday low of Rs 151.55, marking a decrease of 6.02%. Over the past week, the stock has experienced a significant drop of 9.88%, although it has shown a strong performance over the past month with a return of 35.22%. Despite positive financial results in March 2025, including the lowest debt-equity ratio at 6.43 times and record net sales and profit after tax, the stock's recent movement may be influenced by a decrease in investor participation, as evidenced by a 50.92% drop in delivery volume compared to the five-day average.
In the broader market context, while Prime Focus has outperformed the BSE500 over the past three years, one year, and three months, its recent short-term performance contrasts sharply with the benchmark, which has only declined by 0.09% in the past week. The film production, distribution, and entertainment sector has also seen a downturn of 4.13%, contributing to the stock's decline. Although Prime Focus has a solid market cap of Rs 4,998 crore and constitutes a significant portion of its industry, the combination of falling investor interest and sector-wide challenges appears to be weighing on its stock price at this time.