Why is Prime Focus falling/rising?

As of 25-Jul, Prime Focus Ltd's stock is currently priced at Rs 148.30, reflecting a decrease of Rs 4.5 or 2.95%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in an overall decline of 8.03% during this period. Today's trading saw the stock reach an intraday high of Rs 156.2 but also dip to a low of Rs 146.3. The stock's performance over the past week shows a significant decline of 11.75%, while it has performed better over the longer term, with a 30.14% increase over the past month. Despite positive financial results, including a low debt-equity ratio and high net sales, the stock is facing pressure due to a recent drop in investor participation and sector-wide declines.
In the broader market context, Prime Focus Ltd's recent performance contrasts sharply with the Sensex, which has only fallen by 0.36% over the past week. This indicates that the stock's short-term struggles are more pronounced than the overall market trend. Additionally, the film production and entertainment sector has seen a decline of 2.65%, contributing to the stock's downward movement. While the company has shown strong long-term performance, outperforming the BSE500 over various time frames, the current market conditions and reduced trading volume suggest that investors may be cautious, leading to the stock's recent decline.