Why is Prime Focus falling/rising?

As of 28-Jul, Prime Focus Ltd's stock is currently priced at Rs 139.60, reflecting a decline of Rs 8.7 or 5.87%. The stock has underperformed its sector by 2.12% today and has experienced a consecutive fall over the last three days, resulting in a total decrease of 13.43%. The stock has shown high volatility, with an intraday range of Rs 14.45, touching a high of Rs 153.05 and a low of Rs 138.6. Despite its strong performance over the longer term, with a 106.36% increase over three years, the stock has struggled recently, evidenced by a 17.88% drop over the past week and a slight decline of 1.06% over the past year. Positive factors such as a low debt-equity ratio and record net sales and profits indicate a solid financial foundation, but these have not been enough to counteract the recent negative price movements.
In the broader market context, the Sensex has only fallen by 1.59% over the past week, indicating that Prime Focus's short-term decline is significantly sharper than the overall market. The film production, distribution, and entertainment sector has also seen a downturn of 3.74%, contributing to the negative sentiment surrounding Prime Focus. Additionally, a notable decrease in investor participation, with delivery volume dropping by 42.12% against the five-day average, suggests waning interest among investors. While the company maintains a strong market position and attractive valuation metrics, the recent performance and broader sector trends have led to its current price decline.