Why is Prime Focus falling/rising?

As of 04-Aug, Prime Focus Ltd's stock price is rising, currently at 153.90, reflecting an increase of 7.39 (5.04%). The stock has shown strong performance today, outperforming its sector by 2.41% and has been on a consecutive gain for the last two days, rising 5.85% during this period. The stock also reached an intraday high of Rs 155.6, indicating positive momentum. Over the past week, Prime Focus has delivered a return of +10.24%, significantly outperforming the Sensex, which only gained +0.16%. Additionally, the company has reported positive financial results, including the lowest debt-equity ratio at 6.43 times and the highest net sales and profit after tax in the last quarter, which supports its favorable valuation compared to peers.
In the broader market context, Prime Focus's short-term performance has been notably strong, especially when compared to the Sensex, which has seen a modest gain of +0.16% over the same period. The film production, distribution, and entertainment sector has also gained by 2.5%, contributing to the positive sentiment around Prime Focus. Despite a decline in investor participation, as indicated by a significant drop in delivery volume, the stock remains liquid enough for trading. Overall, Prime Focus has demonstrated robust long-term performance, with a 118.14% return over three years and a 9.65% return over the past year, further solidifying its position as a strong player in the market.