Why is Prime Focus falling/rising?

As of 24-Sep, Prime Focus Ltd's stock price is currently at Rs 189.00, reflecting a decrease of Rs 6.6 or 3.37%. The stock has recently underperformed its sector by 1.85% and has experienced a trend reversal after two consecutive days of gains. Despite touching an intraday high of Rs 203.75, it also reached a low of Rs 189 during the day. Over the past week, the stock has shown a modest increase of 0.77%, and it has significantly outperformed the benchmark Sensex over the past month and year, with returns of 24.22% and 37.30%, respectively. The company has reported strong financial results, including a 292.57% growth in operating profit and a 151.8% increase in profit after tax, which supports its positive valuation despite the current price decline.
In the broader market context, Prime Focus's recent performance contrasts with the Sensex, which has declined by 1.18% over the past week. The film production, distribution, and entertainment sector, in which Prime Focus operates, has also seen a downturn of 2.39%. While the stock is trading above its moving averages and has shown strong investor participation, the overall sector weakness may be contributing to the stock's current decline. The company's solid financial performance and consistent returns over the past three years suggest a strong foundation, but the recent price drop indicates market volatility and sector-specific challenges that could be influencing investor sentiment.