Why is Prime Focus falling/rising?

As of 30-Sep, Prime Focus Ltd's stock price is currently at Rs 175.95, reflecting a decline of Rs 9.25 or 4.99%. Today's price summary indicates that the stock has underperformed its sector by 0.84%, reaching an intraday low of Rs 175.95. The stock's performance over the past week shows a significant decline of 10.05%, although it has performed well over the longer term with a 21.34% increase over the past month and a 28.34% rise year-to-date. Despite the positive growth in operating profit and consistent returns over the past three years, the recent drop in stock price may be attributed to a decrease in investor participation, with delivery volume falling by 56.77% against the five-day average, and the film production sector experiencing a decline of 4.14%.
Broader market context shows that while Prime Focus has faced a short-term setback, its performance over the past month and year has been strong compared to the benchmark Sensex, which has only increased by 0.57% in the last month and declined by 4.78% over the past year. This indicates that despite the recent price drop, Prime Focus has outperformed the broader market in the longer term. The stock's current valuation remains attractive compared to its peers, and its strong financial results suggest potential for recovery, although the immediate market sentiment appears to be negative.