Why is Prime Focus falling/rising?

As of 09-Oct, Prime Focus Ltd is experiencing a decline in its stock price, currently at Rs 165.85, which reflects a decrease of Rs 11.45 or 6.46%. The stock has been underperforming, having lost 9.82% over the last two days and is currently trading below its 5-day and 20-day moving averages, despite being higher than the 50-day, 100-day, and 200-day moving averages. Additionally, the stock has underperformed its sector by 1.45% today, and the film production, distribution, and entertainment sector has also seen a decline of 5.2%. The stock's performance over the past week and month shows a decrease of 4.49% and 13.14%, respectively, while it has shown positive returns year-to-date and over the past year, indicating a mixed performance overall.
In the broader market context, the Sensex has increased by 1.47% over the past week and 1.32% over the past month, contrasting with Prime Focus's negative returns during the same periods. This suggests that while the overall market is performing well, Prime Focus is struggling to keep pace. However, there has been a rise in investor participation, with a delivery volume increase of 6.55% against the 5-day average, indicating some interest in the stock despite its recent declines. The liquidity of the stock remains adequate for trading, which may provide some support in the face of its current price drop.