Why is Prime Focus falling/rising?

As of 10-Nov, Prime Focus Ltd is experiencing a decline in its stock price, currently at Rs 169.25, which reflects a decrease of Rs 3.7 or 2.14%. The stock has been on a downward trend, losing value for the last four consecutive days and showing a significant drop of 8.93% over the past week. Additionally, the stock's performance today aligns with its sector, but it has touched an intraday low of Rs 167.4. Despite being above the 100-day and 200-day moving averages, it remains below the 5-day, 20-day, and 50-day moving averages. Furthermore, there has been a decline in investor participation, with delivery volume dropping by 6.17% compared to the 5-day average, indicating reduced trading interest.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has only decreased by 0.53% over the past week. While Prime Focus has shown positive returns over longer periods, such as a 23.45% increase year-to-date and a 29.59% rise over the past year, its short-term performance is underwhelming compared to the benchmark's 1.25% gain over the same month. This divergence suggests that while the stock has strong long-term potential, current market sentiment and trading activity are negatively impacting its short-term price movement.