Why is Prime Fresh falling/rising?

As of 24-Sep, Prime Fresh Ltd's stock price is rising, currently at Rs 313.00, reflecting an increase of Rs 2.85 or 0.92%. The stock has shown strong performance recently, with a 7.01% increase over the past week and an impressive 47.09% rise over the last month. Today's trading saw the stock open with a gain of 2.53%, reaching an intraday high of Rs 318.9, while it remains close to its 52-week high, just 3.67% away from Rs 324.5. Additionally, the stock is trading above all key moving averages, indicating a positive trend. The significant increase in delivery volume, up by 303.04% compared to the 5-day average, suggests rising investor interest, particularly from institutional investors who have increased their stake in the company.
Broader Market Context: In contrast to the broader market, represented by the Sensex, which has declined by 1.18% over the past week, Prime Fresh's performance stands out positively. The stock has not only outperformed the benchmark in the short term but has also delivered substantial returns over longer periods, including a 49.94% increase in the last year. This strong performance can be attributed to the company's low debt-to-equity ratio and healthy long-term growth in net sales, which has grown at an annual rate of 32.90%. The increasing participation of institutional investors further bolsters confidence in the stock, contributing to its upward momentum.