Why is Prime Fresh falling/rising?

As of 19-Nov, Prime Fresh Ltd is experiencing a decline in its stock price, currently at 251.00, which reflects a decrease of 0.95 or 0.38%. The stock has been on a downward trend, losing value for the past six consecutive days, resulting in a total decline of 11.78% during this period. Although the stock is performing above its 100-day and 200-day moving averages, it is below its 5-day, 20-day, and 50-day moving averages. In terms of returns, the stock has seen a significant drop of 11.46% over the past week and 13.37% over the past month, despite a positive year-to-date return of 9.13% and a strong 24.26% increase over the past year. There is no information available regarding positive or negative factors impacting the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.85% over the past week and 1.47% over the past month, Prime Fresh Ltd's performance has been notably weaker. The stock's recent struggles are highlighted by its significant underperformance relative to the benchmark, particularly in the short term. However, the rising investor participation, indicated by an 85.82% increase in delivery volume, suggests some level of interest from investors, which may provide a counterbalance to the stock's recent declines.