Why is Prime Industries falling/rising?

As of 17-Oct, Prime Industries Ltd is experiencing a decline in its stock price, currently at Rs. 45.58, which reflects a decrease of Rs. 4.12 or 8.29%. The stock has hit a new 52-week low of Rs. 42.61 today and has underperformed its sector by 8.19%. Over the past three days, the stock has consistently fallen, resulting in a total decline of 10.54%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a significant increase in delivery volume by 113.86% compared to the 5-day average, the overall performance remains weak, with year-to-date returns down by 73.00% and a one-year decline of 71.86%.
In the broader market context, the Sensex has shown a positive return of 1.76% over the past week, contrasting sharply with Prime Industries' decline of 11.68% during the same period. This significant underperformance highlights the challenges faced by the company relative to the overall market. The stock's high volatility, with an intraday fluctuation of 7.91%, further underscores the uncertainty surrounding its price movements. While the stock remains liquid enough for trading, the persistent downward trend and lack of positive factors suggest that investor sentiment is currently negative, contributing to the stock's ongoing decline.