Why is Prime Property falling/rising?

As of 17-Sep, Prime Property Development Corporation Ltd is experiencing a decline in its stock price, currently at 33.72, reflecting a decrease of 0.08 or 0.24%. The stock has underperformed its sector today by 0.76%, despite showing higher performance than its 5-day and 20-day moving averages. However, it remains below its 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has gained 0.87%, but it has seen a decline of 0.24% over the past month and a significant drop of 13.20% year-to-date. The company has reported weak financial performance, including an operating loss and a substantial decrease in net sales and profit after tax, which has contributed to a negative sentiment among investors.
In the broader market context, the Sensex has outperformed Prime Property, gaining 1.56% over the past week and 2.60% over the past month, while the stock has struggled to keep pace. The company's weak long-term fundamentals, highlighted by a poor EBIT to interest ratio and a low return on equity, indicate challenges in servicing its debt and sustaining growth. Additionally, the stock is trading at a premium compared to its peers, further complicating its attractiveness to investors. The combination of these factors suggests that the stock's recent price movement is influenced by both its internal financial struggles and its inability to align with broader market trends.