Why is Prime Securities falling/rising?

As of 01-Jul, Prime Securities Ltd is currently priced at 275.75, reflecting a decrease of 1.25, or 0.45%. The stock has been underperforming the sector, with a performance today that is down by 0.31%. It has experienced a consecutive decline over the last three days, resulting in a total drop of 1.76%. Despite opening with a gain of 2.89% and reaching an intraday high of Rs 288, the stock's weighted average price indicates that more volume was traded closer to its low price. While it has shown consistent returns over the past three years, with a 30.10% increase in the last year, the company faces challenges such as weak long-term fundamental strength, a low return on equity, and flat financial results, which may be contributing to the recent price decline.
In the broader market context, Prime Securities' short-term return of 1.38% over the past week is lower than the Sensex's return of 2.00%, indicating a relative underperformance. Although the stock has outperformed the benchmark over longer periods, such as a 10.68% increase over the past month compared to the Sensex's 2.76%, the recent trend of falling investor participation and liquidity concerns may be affecting investor sentiment negatively. The stock's premium valuation relative to peers, alongside declining profitability metrics, suggests that investors may be cautious, leading to the current downward price movement.