Why is Prime Securities falling/rising?

As of 07-Jul, Prime Securities Ltd is experiencing a price increase, currently at 292.00, with a change of 4.3, representing a rise of 1.49%. The stock has shown strong performance recently, having outperformed its sector by 1.49% today and achieving consecutive gains over the last four days, resulting in a total return of 5.89% during this period. Additionally, Prime Securities has demonstrated impressive returns over various time frames, including a 21.64% increase over the past year and a staggering 199.18% over the last three years. Despite these positive indicators, the company faces challenges such as a weak long-term fundamental strength indicated by an average Return on Equity (ROE) of 12.73% and a decline in net sales growth.
In the broader market context, Prime Securities has outperformed the Sensex, which has seen a slight decline of 0.20% over the past week, while Prime Securities has gained 5.42% in the same period. This trend highlights the stock's relative strength compared to the benchmark. However, the company’s valuation appears expensive with a Price to Book Value of 4.8, and it has reported flat results in its latest quarterly earnings, which may raise concerns among investors. Overall, while the stock is currently rising due to strong short-term performance and investor participation, underlying fundamental weaknesses could pose risks moving forward.