Why is Prime Securities falling/rising?

As of 30-Jul, Prime Securities Ltd is experiencing a price increase, currently at Rs 287.65, reflecting a rise of 7.8 points or 2.79%. The stock has shown strong performance today, outperforming its sector by 2.69% and reaching an intraday high of Rs 287.7. Over the past week, the stock has gained 0.58%, and it has demonstrated consistent returns over the last three years, with a remarkable increase of 158.45%. Positive financial results reported for June, including the highest net sales at Rs 46.91 crore and a significant growth in profit before tax, have contributed to the stock's upward momentum. However, it is noteworthy that investor participation has decreased, with delivery volume falling by 38% compared to the five-day average.
In the broader market context, while Prime Securities has shown resilience with a year-to-date return of 4.64%, the benchmark Sensex has only increased by 4.28% during the same period. This indicates that the stock is performing slightly better than the overall market. Additionally, in the short term, the stock's performance over the past month has been positive, gaining 3.84%, while the Sensex has declined by 2.54%. This contrast highlights the stock's relative strength amidst a challenging market environment, further supporting its recent price rise.