Why is Prime Securities falling/rising?

As of 13-Oct, Prime Securities Ltd is experiencing a decline in its stock price, currently at Rs 287.95, which reflects a decrease of Rs 21.25 or 6.87%. The stock has underperformed its sector by 7.8% today, marking a trend reversal after six consecutive days of gains. It reached an intraday low of Rs 286.65, indicating a significant drop of 7.29%. Additionally, the stock's delivery volume has decreased by 44.8% compared to the five-day average, suggesting falling investor participation. Despite positive returns over the past week and month, with increases of 0.72% and 8.25% respectively, the stock has underperformed over the year, showing a decline of 2.72% compared to the Sensex's gain of 1.16%.
In the broader market context, Prime Securities' short-term performance has been slightly better than the benchmark Sensex over the past week, where the Sensex increased by 0.66%. However, the stock's recent decline indicates a shift in investor sentiment, possibly influenced by the significant drop in trading volume and the current price being lower than the five-day moving averages. The liquidity of the stock remains adequate for trading, but the recent trend suggests caution among investors, which may be contributing to the downward pressure on the stock price.