Why is Prime Urban falling/rising?

As of 30-Jun, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 11.74, reflecting a decrease of 0.61 or 4.94%. The stock has underperformed its sector today by 7.33% and has been on a consecutive downward trend for the last four days, resulting in a total decline of 19.31% during this period. Despite a positive performance over the last year with a return of 17.87%, the stock's recent movement is influenced by a significant drop in investor participation, as evidenced by a 57.88% decrease in delivery volume compared to the five-day average. Additionally, the company faces challenges such as a negative book value and high debt levels, which contribute to its weak long-term fundamentals.
In the broader market context, the stock's short-term performance contrasts sharply with the benchmark, as it has fallen 15.36% over the past week while the Sensex has gained 2.09%. Although the stock has shown strong returns over the past year, its recent struggles highlight a disconnect with market trends and investor sentiment. The overall market has been performing positively, with the sector trading up by 2.38%, further emphasizing the stock's underperformance and the risks associated with its high debt and negative EBITDA.