Why is Prime Urban falling/rising?

As of 01-Jul, Prime Urban Development India Ltd is experiencing a price increase, currently at 12.20, reflecting a rise of 0.46 or 3.92%. Today's price summary indicates that the stock has outperformed its sector by 4.78% and has shown a trend reversal after four consecutive days of decline. While the stock has a strong one-year return of 22.86%, significantly higher than the market's 3.20%, it faces challenges such as a negative book value and a high debt-to-equity ratio, which contribute to its classification as a risky investment. Additionally, despite the recent positive quarterly results, the company has shown poor long-term growth, with net sales declining at an annual rate of -41.50% over the past five years.
In the broader market context, the stock's short-term performance has been underwhelming, with a one-week return of -16.15%, contrasting sharply with the Sensex's gain of 2.00% during the same period. This disparity highlights the stock's volatility and the challenges it faces compared to the overall market. Although the stock has generated a notable return over the past year, its recent performance and the declining investor participation signal caution among investors, suggesting that while there may be short-term gains, the long-term outlook remains uncertain.