Why is Prime Urban falling/rising?

As of 17-Jul, Prime Urban Development India Ltd is currently priced at 15.79, reflecting a decline of 0.32, or 1.99%. The stock has been underperforming recently, having fallen for the last two consecutive days, resulting in a total drop of 3.9%. Despite this short-term decline, the stock has shown strong performance over longer periods, with a 67.62% increase over the past year and a remarkable 200.76% rise over the last five years. However, the company faces challenges, including a negative book value and weak long-term growth, as evidenced by a significant annual decline in net sales of 41.50%. Additionally, the stock's high debt levels and negative EBITDA contribute to its perceived riskiness, which may be influencing investor sentiment negatively.
In the broader market context, Prime Urban's recent performance contrasts with the Sensex, which has experienced a slight decline of 1.12% over the past week. While the stock has outperformed the benchmark in the longer term, its recent underperformance relative to the sector and a significant drop in delivery volume—down 83.47% against the five-day average—suggest a decrease in investor participation. This combination of strong historical returns and current negative indicators may lead investors to reassess their positions, contributing to the stock's recent price decline.