Why is Prime Urban falling/rising?

As of 31-Jul, Prime Urban Development India Ltd is currently priced at 12.95, reflecting a decline of 0.26, or 1.97%. The stock has been underperforming, having experienced a consecutive fall for the last 12 days, resulting in a total decline of 21.18%. Despite a strong performance in the long term, with a 34.20% return over the past year, the stock has recently underperformed its sector by 1.67%. Positive factors include significant growth in profit after tax and a high PBDIT, but the company also faces challenges such as a negative book value and high debt levels, which contribute to its weak long-term fundamental strength. In the broader market context, the stock's short-term performance has been notably poor, with a 9.44% decline over the past week compared to a 1.22% drop in the Sensex. While the stock has shown resilience in the long term, outperforming the benchmark over various periods, its recent struggles highlight a disconnect between its historical performance and current market conditions. The rising investor participation, indicated by a significant increase in delivery volume, suggests some interest, but the overall negative sentiment surrounding the stock's fundamentals continues to weigh heavily on its price.