Why is Prime Urban falling/rising?

As of 07-Aug, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 11.87, reflecting a decrease of 0.1 or 0.84%. The stock has been on a downward trend, losing value for the last 17 consecutive days, resulting in a significant drop of 27.75% during this period. Although the stock's current price is higher than its 100-day and 200-day moving averages, it remains lower than the 5-day, 20-day, and 50-day moving averages. Additionally, while the stock has shown a year-to-date decline of 6.09%, it has outperformed the benchmark Sensex over the past year with a return of 20.63%. Unfortunately, there is no information available regarding positive or negative factors that could influence the stock's recent movement.
Broader market context indicates that Prime Urban's short-term performance has been notably weaker than the benchmark Sensex, which has only declined by 0.69% over the past week compared to the stock's 8.34% drop. This stark contrast highlights the stock's underperformance in the current market environment. Despite a rise in investor participation, as evidenced by a 28.19% increase in delivery volume, the stock's overall liquidity remains adequate for trading. The broader market context suggests that while the stock has had strong long-term returns, its recent struggles are significant compared to the benchmark's more stable performance.