Why is Prime Urban falling/rising?

As of 26-Aug, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 11.69, which reflects a decrease of 0.21 or 1.76%. The stock has fallen after three consecutive days of gains, indicating a potential trend reversal. Despite having a positive performance of 4.47% over the past week, the stock has seen a significant drop of 16.62% over the past month. Additionally, the delivery volume has decreased by 83.51% compared to the five-day average, suggesting a decline in investor participation. While the company reported positive results in June with a higher PAT of Rs 1.98 Cr, it faces challenges such as a negative book value and weak long-term growth, with net sales declining at an annual rate of 35.86% over the last five years.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has seen a decline of only 1.05% over the past week. Although Prime Urban has outperformed the benchmark over the last year with a return of 16.90%, its long-term fundamentals appear weak due to high debt levels and negative EBITDA. The stock's risk profile is concerning, as it trades at a high PEG ratio of 0.1 despite recent profit increases. This combination of factors contributes to the stock's current downward movement, reflecting investor caution amidst its financial challenges.