Why is Prime Urban falling/rising?

As of 23-Sep, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 16.43, which reflects a decrease of 0.86 or 4.97%. The stock has been underperforming, having fallen consecutively for the last two days with a total return drop of 9.68%. Despite showing strong performance over the past year with a return of 73.13%, the stock has recently underperformed its sector by 3.39%. Additionally, the stock's delivery volume has decreased by 8.23% compared to the 5-day average, indicating falling investor participation. While the company reported positive results in June with a higher PAT of Rs 2.03 crore, it faces significant challenges, including a negative book value and weak long-term growth, as evidenced by a -35.86% annual rate of net sales growth over the last five years.
In the broader market context, Prime Urban's short-term performance contrasts with the benchmark, as it has gained 1.92% over the past week while the Sensex has declined by 0.34%. However, the stock's recent struggles highlight a divergence from its previously strong long-term performance, where it outperformed the BSE500 over various periods. The company's high debt levels and negative EBITDA further contribute to its risk profile, making it less attractive to investors despite its past successes. Overall, the combination of declining investor interest, negative financial indicators, and recent price movements suggests a challenging environment for Prime Urban Development India Ltd.