Why is Prime Urban falling/rising?

As of 24-Sep, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 15.61, which represents a decrease of 0.82 or 4.99%. The stock has been underperforming, having lost 14.18% over the last three days and showing a performance today that is 4.8% lower than its sector. While the stock has shown strong long-term performance with a 57.84% return over the past year, it is currently facing challenges such as a negative book value and weak long-term fundamental strength, evidenced by a significant decline in net sales and a high debt-to-equity ratio. Additionally, the delivery volume has dropped drastically, indicating falling investor participation.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 7.74% decline over the past week compared to a 1.18% drop in the Sensex. Despite its strong performance over longer periods, the recent downturn reflects investor concerns about the company's financial health and sustainability, particularly given its negative EBITDA and poor growth metrics. The combination of these factors suggests that while the stock has historically outperformed the market, current conditions are leading to a significant decline in its price.