Why is Prime Urban falling/rising?

As of 26-Sep, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 14.09, which reflects a decrease of 0.74 or 4.99%. The stock has been underperforming significantly, having fallen 22.54% over the past week and has seen a consecutive decline for the last five days. Despite a positive performance in the past month with a 20.53% increase, the stock's current movement is influenced by a notable drop in investor participation, with delivery volume decreasing by 75.57% compared to the five-day average. Additionally, while the company reported positive results in June with a higher PAT of Rs 1.98 Cr, it faces challenges such as a negative book value and weak long-term growth, which could be contributing to the recent price drop.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 2.66% over the past week. Although Prime Urban has outperformed the market over the past year with a return of 47.23% compared to the Sensex's decline of 6.30%, the current short-term underperformance suggests a shift in investor sentiment. The stock's high debt levels and negative EBITDA further complicate its outlook, making it a risky investment despite its previous market-beating performance.