Why is Prime Urban falling/rising?

As of 30-Sep, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 12.73, which reflects a decrease of 0.66 or 4.93%. The stock has been underperforming significantly, having fallen for the last seven consecutive days, resulting in a total decline of 30.02% during this period. Additionally, the stock's performance today underperformed its sector by 4.34%. While it remains higher than the 100-day and 200-day moving averages, it is lower than the 5-day, 20-day, and 50-day moving averages. Furthermore, investor participation has decreased, with delivery volume dropping by 54.77% compared to the 5-day average, indicating reduced interest in trading the stock.
In the broader market context, Prime Urban's short-term performance has been notably worse than the benchmark, with a 1-week return of -22.52% compared to the Sensex's decline of only 2.23%. Over the past month, the stock has also underperformed, with a return of -1.24% against the Sensex's gain of 0.57%. Year-to-date, Prime Urban has a modest gain of 0.71%, while the Sensex has outperformed with a 2.72% increase. Overall, the stock's recent struggles, characterized by consecutive losses and declining investor interest, have contributed to its downward trajectory in a market that has shown some resilience.