Why is Prime Urban falling/rising?

As of 17-October, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 11.65, reflecting a decrease of 0.51 or 4.19%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 13.9% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 10.32%, and over the past month, it has seen a significant drop of 31.15%. While there has been a rise in investor participation, with delivery volume increasing by 17.33% against the 5-day average, the overall sentiment remains negative, and no positive factors are noted to counterbalance this trend.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.76% over the past week and 1.52% over the past month, Prime Urban's performance has been notably poor, highlighting a significant divergence from the broader market trends. Year-to-date, while the stock has decreased by 7.83%, the Sensex has increased by 7.44%, further emphasizing the stock's underperformance relative to the market. This ongoing decline, coupled with the lack of positive factors, suggests that investor sentiment is currently unfavorable towards Prime Urban Development India Ltd.