Why is Prime Urban falling/rising?

As of 24-Oct, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 10.83, which reflects a decrease of 0.55 or 4.83%. The stock has been underperforming, having lost 8.68% over the last two days and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, investor participation has decreased significantly, with delivery volume dropping by 52.32% compared to the 5-day average. The stock's performance over the past week shows a decline of 8.38%, and over the past month, it has fallen by 30.62%, indicating a troubling trend for investors.
In the broader market context, while the Sensex has gained 0.31% over the past week and 3.05% over the past month, Prime Urban's substantial declines highlight a stark contrast to the benchmark's performance. Year-to-date, the stock has decreased by 14.32%, while the Sensex has increased by 7.77%. This underperformance relative to the benchmark suggests that investor sentiment towards Prime Urban is negative, further exacerbated by the lack of available positive factors to counterbalance the stock's recent downturn.