Why is Prime Urban falling/rising?

As of 28-Oct, Prime Urban Development India Ltd is experiencing a decline in its stock price, currently at 10.12, which represents a decrease of 0.53 or 4.98%. The stock has been on a downward trend, having fallen for the last four consecutive days, resulting in a significant 14.67% drop over the past week. Additionally, it is trading below all its moving averages, indicating weak performance. Despite a rise in delivery volume by 10.18% on 27 October, the stock has underperformed its sector by 4.23%. The year-to-date return stands at -19.94%, further highlighting the stock's struggles compared to the benchmark.
In the broader market context, the Sensex has shown a positive return of 0.24% over the past week, contrasting sharply with Prime Urban's significant decline. While the benchmark has gained 5.22% over the past month, Prime Urban has plummeted by 28.18%, indicating a stark underperformance relative to the market. This disparity suggests that investor sentiment towards Prime Urban is currently negative, as reflected in its recent price movements and overall returns compared to the benchmark.