Why is Prism Finance falling/rising?

As of 17-Jul, Prism Finance Ltd is experiencing a decline in its stock price, currently at Rs 27.89, which represents a decrease of 1.46 or 4.97%. The stock has underperformed significantly today, opening with a loss of 4.97% and trading flat at this price throughout the day. It is also close to its 52-week low, just 2.29% away from Rs 27.25. Over the past week, the stock has fallen by 4.97%, and its year-to-date performance shows a substantial decline of 36.77%. The company is facing operational challenges, including negative earnings and cash flow, which have contributed to its weak long-term fundamental strength. The stock's performance has been below par in both the near and long term, with a negative EBITDA and significant losses reported in recent quarters.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with the Sensex only declining by 1.12% over the same week. This stark contrast highlights the stock's struggles relative to the overall market. Additionally, the stock's liquidity appears adequate for trading, but the majority of shareholders are non-institutional, which may indicate a lack of confidence among institutional investors. Overall, the combination of poor financial results, operational losses, and underperformance against the benchmark suggests that investor sentiment is negative, leading to the stock's current decline.