Why is Prism Finance falling/rising?

As of 18-Jul, Prism Finance Ltd is experiencing a decline in its stock price, currently at Rs. 27.02, which reflects a decrease of Rs. 0.87 or 3.12%. The stock has hit a new 52-week low of Rs. 26.5 today and has underperformed its sector by 2.83%. Over the past week, the stock has seen a significant drop of 7.94%, contributing to a year-to-date decline of 38.74%. The company's financial performance has been troubling, with operating losses reported and a negative EBITDA, indicating weak long-term fundamental strength. Additionally, the stock has been trading below all key moving averages, suggesting a bearish trend.
In the broader market context, while the Sensex has shown a slight increase of 0.38% over the past month, Prism Finance's performance has been starkly negative, with a 7.94% decline in the same period. This stark contrast highlights the stock's underperformance relative to the benchmark. The majority of shareholders being non-institutional may also contribute to the volatility and lack of confidence in the stock, further exacerbating its decline. Overall, the combination of poor financial results, significant losses, and underperformance against the market has led to the stock's current downward trajectory.