Why is Prism Medico falling/rising?

As of 08-Jul, Prism Medico & Pharmacy Ltd is experiencing a decline in its stock price, currently at 14.32, which represents a decrease of 0.47 or 3.18%. The stock has been underperforming, having lost 5.79% over the last four days and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown significant negative returns over various periods, including a 10.78% decline over the past month and a 40.83% drop year-to-date. While there has been a rise in investor participation, with delivery volume increasing by 33.69% against the 5-day average, the overall sentiment appears to be negative, and no specific positive factors are noted to counterbalance this trend.
In the broader market context, Prism Medico's recent performance contrasts sharply with the Sensex, which has shown a slight increase of 0.02% over the past week and a gain of 1.85% over the last month. This indicates that while the market is relatively stable or improving, Prism Medico is struggling significantly, as evidenced by its year-to-date performance of -40.83% compared to the Sensex's positive return of 7.13%. The stock's continued decline amidst a rising benchmark suggests that investor confidence is waning, leading to its current downward trajectory.