Why is Prism Medico falling/rising?

As of 15-Jul, Prism Medico & Pharmacy Ltd's stock price is currently at 14.00, reflecting a decrease of 0.4, or 2.78%. The stock has been underperforming, having lost 6.73% over the last four days and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, investor participation has significantly declined, with delivery volume dropping by 88.36% compared to the 5-day average. The stock's year-to-date performance shows a substantial decline of 42.15%, and over the past year, it has decreased by 46.36%, indicating a persistent downward trend without any positive factors available to counteract this movement.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 1-week return of -2.23% compared to the Sensex's -1.36%. This underperformance is further highlighted by the stock's 1-month return of -4.63% against the Sensex's positive return of 1.79%. The significant disparity in returns suggests that while the overall market has shown some resilience, Prism Medico continues to struggle, reflecting broader issues specific to the company rather than the market as a whole.