Why is Prit Nandy Comm. falling/rising?

As of 07-Jul, Pritish Nandy Communications Ltd is currently priced at 28.90, reflecting a decline of 0.29 (-0.99%). The stock has been underperforming recently, having fallen for the last two days with a total return of -1.23%. Despite this, the stock has outperformed its sector today by 0.82%. Over the past week, it has seen a positive return of 4.07%, although it has significantly underperformed over the longer term, with a year-to-date decline of 48.39% and a one-year return of -56.25%. The recent increase in promoter confidence, with a 4.88% rise in their stake, indicates a belief in the company's future, but this is countered by the company's weak financial fundamentals, including operating losses and a negative EBITDA, which contribute to its overall riskiness.
In the broader market context, the stock's short-term performance has been relatively better compared to the benchmark Sensex, which has seen a slight decline of 0.20% over the past week. However, the stock's long-term performance remains concerning, as it has underperformed the BSE500 over the last three years, one year, and three months. The company's weak ability to service its debt and low profitability per unit of shareholders' funds further exacerbate its challenges, making it a risky investment despite the recent uptick in investor participation.