Why is Prit Nandy Comm. falling/rising?

As of 10-Jul, Pritish Nandy Communications Ltd's stock price is rising, currently at Rs 33.47, reflecting an increase of 1.59 (4.99%). The stock has shown strong performance today, outperforming its sector by 4.53% and has gained consecutively for the last three days, accumulating a total return of 15.81% during this period. Additionally, the stock opened with a gain of 4.99% and has maintained this price throughout the trading session. Despite a challenging year-to-date performance with a decline of 40.23%, the recent increase in promoter confidence, as evidenced by a 4.88% increase in their stake, suggests a positive outlook for the company's future. However, the company faces significant challenges, including operating losses and a weak ability to service its debt, which may temper investor enthusiasm.
In the broader market context, Pritish Nandy Communications Ltd has significantly outperformed the Sensex in the short term, with a one-week return of 14.39% compared to the benchmark's slight decline of 0.06%. While the stock has struggled over the longer term, with a one-year return of -49.92% against the Sensex's gain of 4.09%, the recent uptick in price may indicate a shift in investor sentiment, driven by rising participation and confidence from promoters. Nonetheless, the stock remains risky due to its negative EBITDA and weak long-term fundamentals, which could impact its sustainability in the upward movement.