Why is Prit Nandy Comm. falling/rising?

As of 14-Jul, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 32.16, down by 0.65 or 1.98%. The stock has underperformed its sector by 9.56% today and has been on a consecutive downward trend for the last two days, resulting in a total loss of 3.91% during this period. Despite a strong performance over the past week and month, with returns of 11.28% and 19.02% respectively, the stock has significantly underperformed over the year, with a decline of 53.78%. The company's financial health is concerning, as it has reported operating losses and a weak ability to service its debt, highlighted by a negative EBIT to Interest ratio and low profitability.
In the broader market context, while the Sensex has gained 1.40% over the past month, Pritish Nandy Communications Ltd has shown a stark contrast with its substantial year-to-date decline of 42.57%. The film production and entertainment sector has seen an overall gain of 7.67%, indicating that the company's struggles are not reflective of the sector's performance. Additionally, despite rising promoter confidence with a 4.88% increase in stake, the company's negative EBITDA and poor financial results have led to a perception of risk among investors, contributing to the stock's recent price decline.