Why is Prit Nandy Comm. falling/rising?

As of 15-Jul, Pritish Nandy Communications Ltd is experiencing a decline in its stock price, currently at 31.52, which reflects a decrease of 0.64 or 1.99%. The stock has underperformed its sector by 2.2% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 5.83% during this period. Despite a positive performance over the past week with a return of 3.79%, the stock has significantly underperformed over the longer term, with a year-to-date decline of 43.71% and a one-year drop of 56.16%. The company's recent financial performance has been troubling, with operating losses and a weak ability to service its debt, indicated by a poor EBIT to Interest ratio of -2.10. Although promoters have increased their stake by 4.88%, signaling confidence in the company's future, the overall negative financial indicators, including a significant drop in net sales and profitability, contribute to the stock's recent decline.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as the Sensex has shown a slight increase of 1.79% over the past month, while Pritish Nandy Communications Ltd has gained 16.65% in the same timeframe. However, this positive short-term return is overshadowed by the stock's long-term underperformance, with a staggering 56.16% decline over the past year compared to the market's modest gain of 2.36%. The falling investor participation, evidenced by a 61.56% drop in delivery volume, further indicates a lack of confidence among traders, which is compounded by the company's weak long-term fundamentals and negative EBITDA, making the stock a risky investment in the current market environment.